Catalog photography depends on high quality
photographs for selling the products, be it the online version or the
traditional paper version.
Today’s digital cameras have
technology which allows even amateurs to take good quality pictures, although
they are not always as perfect as those clicked by professional commercial photographers. Professionals
have expertise and experience of many years, which allows them to snap
breathtaking images. Most of the professionals follow these 7 lucky tips for catalog
photography.
Tip 1: The lighting
The light in the background is one
of the most important aspects of commercial photography. Photographers use
light to bring the fine points of the object and also adds mood to an image.
The catalog photos are not only meant to be informative, but they should also
attract the prospective buyers. These images should evoke a positive emotion
for a customer and elicit an "I must have this" approach. Although
bright light boosts the detail of the image, it may at times also wash out the
whole image. Another important thing to keep in mind while using bright light
is the direction of the light and the corresponding presence or absence of
shadows.
While the photographic lights are
white, the natural light have tones of yellow or red depending on its source.
Many professional photographers use
color filters to change the quality of light and to make it appear more
natural.
Tip 2: Zoom on the details
Since catalog customers cannot see
the products from a close range, they are unable to observe the high quality of
the products on display if proper zooming is not used. Every successful catalog
includes a number of views of the object allowing the shoppers to get a better
idea of the product from all sides before buying. Close up photographs allows
the vendor to highlight the special features of the product. Close up
photography is easier said than done. Commercial photographers typically use a
technique called macro photography, which reproduces fine details of the object
with perfect clarity. Most of the cameras available in the market have the
macro setting, but getting the effective catalog
photos requires patience and practice.
Tip 3: the composition
Taking a photo with a neutral
background makes the viewer focus on the subject only. Busy backgrounds or
cluttered pictures are often distracting, but carefully selected items in the
background enhance the catalog images
and make the product more attractive.
Tip 4: Master Rotation Luke!
It is advisable not to rotate the
polarizer to full effect. It is better to find the right quantity of
polarization to enhance certain images
Tip 5: the framing
Sometimes simple compositions work
better with products. It is advisable to avoid shooting from odd angles as
well.
Tip 6: Add your stamp
After completing the technicalities,
it is advisable to add the photographer’s stamp in the photo to get unique
images. It is always better to get a good selection rather than re-shooting the
picture.
Tip 7: Post process
The post process is as important as
the shoot itself. Some minor problems, such as low lights can be taken care of
before finalizing.
Md.Asaduzzaman Shakil
Owner and Chief Photographer of Product-Shot.co.uk
http://www.product-shot.co.uk
Owner and Chief Photographer of Product-Shot.co.uk
http://www.product-shot.co.uk